According to Wikipedia, "search engine optimization is the process of improving the visibility of a website or web page in search engines via the "natural" or un-paid (organic or algorithmic) search results."
Search Engines are programs that search information on the internet and return a list of results relevant to the query entered. Google, bing, Yahoo!search, Ask and Aol search are the top 5 most popular search engines.
Why is Search Engine Optimization important for a business?
Whenever you search online over a a million results are displayed on your browser. Normally, you don't go through each and every page. Instead you visit the websites or web pages at the top of the list thinking that these sites have the most relevant information you are looking for. Users rarely look beyond the top ten sites listed in search results.
These sites get the most number of online visitors in their selected niches beating out their competitors because they are optimised for search. Search Engine Optimisation is an essential for any internet marketing campaign. This is why websites should be designed and optimised for high search engine ranking.
As an SEO Traffic Consultant, you can give your clients an edge over the competitive online and offline market. Utilize search engines to drive more traffic to your client's websites and businesses.
How are Websites optimised for search?
Take into consideration two things: the most common key phrases used when searching for information on a niche and how the search engine actually works.
Based on the query term entered, the search engines look for content in the web that have the similar to key phrase in them. There are paid and free programs called keyword analysis tools that can help you with this task. Market Samurai is a popular paid version of this program while Google with its Google Keywords offers a free version.
On a more technical note, search engines have programs called spiders which follow links from one page to another and start indexing information they come across. A database houses these indexed data. The search engine then compares the search query with the pages saved to the database and returns the list of relevant results to the user's browser.
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