You have to compete with hundreds of other companies out there to keep your business afloat. How do you compete? How do you distinguish yourself from the rest? How can you capture the interest of the public?
What is the lesson that we should always remember after watching a viral video? Everyone loves watching videos. If faced with either reading texts or just sitting back and watching animation on screen, almost everybody would choose the latter.
It's a sign of the times. The attention span of your target market is fleeting and volatile. As a marketer, you must take note of your market's behavior and adapt to their preferences. Chances are online users would rather watch a video than read text. this pretty much applies to your target market.
Take a cue from business giants and enterprising tycoons who are capitalizing on video sharing sites and social media sites. Add video marketing to your internet marketing campaign. Create entertaining, attention grabbing videos that elicit emotion from the viewers. Videos circulated online definitely have an ability to reach a wider spectrum of potential customers and online visitors. Plus do not discount the importance of internet sharing, video sharing sites and social media sites which can lead to viral marketing.