Social Media Marketing is arguably the most popular form of Internet Marketing. Everyone is in one way or another connected to a social media program or has participated in social media marketing activity and this is even without their knowing.
Throughout the years, we've seen a steady increase in the usage of social media from Friendster (remember Friendster people) to Multiply to MySpace to Twitter to Facebook to LinkedIn. They even made a movie about it.
What makes social media a gem in the internet marketing community is that it fosters the establishment of a two way conversation between the owner of the social media account and the "friends" subscribing to it.
The genius between this relationship has not gone unnoticed by capitalists, businessmen, marketers, advertisers who have jumped on the social media bandwagon and utilized social media as a tool to promote and sell their products and services.Do check out how five amazing companies have managed to use Social Media Marketing to their advantage: Rocking Social Media.