The success of Social Media Marketing can be credited to two aspects: publicity and social interaction.
Social Media Marketing is the business of getting traffic and attracting leads. It is simply marketing anything under the sun like a company, a business, a personality, an organization, a community or a cause by using social media.
The beauty of social media lies in its platform which makes possible the establishment of a relationship between the marketer and the public.
In Facebook or Youtube for example, the marketer can interact with their fans or viewers.
The public is, as a matter of fact, encouraged to take part in the creation, improvement, development of the marketer's idea, whether it be a product, a service, an organization, a cause etc. Customers, clients or fans are asked to give their advice, comments, feedback, reactions (violent or otherwise) on the marketer's brand or chosen topic for the day.
Although the most popular form of social media are the social networking sites (e.g. Facebook, Friendster, MySpace). There are other forms of social media such as Blogs (WordPress), MicroBlogs (Twitter), Wikis (Wikipedia), Podcasts, Forums, Photosharing sites, Videosharing sites, and the list goes on.
Social Media Marketing is a must in your Internet Marketing campaign.
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